IBM Watson & Masters Golf Tournament
IBM and the Masters are bringing the new Watson-powered Personalized Digital Experience to golf, enabling fans to watch every shot, from every player, on every hole.
Role
Designer
7 designers
15 engineers
1 project manager
Responsibilities
Product roadmap, data analytics, UI
Personalized Masters Viewing Experience, With IBM Watson
The ground-breaking new My Group feature will allow patrons, anywhere in the world, to create personalized groups of players and watch every shot, on every hole, from all of their favorite golfers from the 2020 Masters Tournament. My Group, which runs on IBM Cloud, is available globally in the Masters Tournament app and on Masters.com.
Technology
The technology being used for the Tournament builds on IBM’s Watson-powered artificial intelligence (AI) solutions developed for previous Masters, which have analyzed data including traditional golf statistics, ball tracking data, crowd noise and more. During the 2019 Tournament in Augusta Georgia, nearly 20,000 individual video clips of players’ shots were captured and analyzed by Watson. This year, new AI models were developed using data from last year’s Tournament.
“We’re proud to put the power of IBM’s hybrid cloud and AI technologies on display through the My Group feature on the Masters app and website. And we are honored to enable millions of Masters patrons around the world to enjoy the storied tradition of this magical Tournament.”
— Rob Thomas, Senior Vice President, IBM Cloud and Data Platforms